"Going International" can seem daunting to clinical labs. Yet there are a host of possibilities ranging from adaptations to your domestic sales/service model, to inside sales, to distributorships, to building a global sales organization. Going international offers the potential for new revenue and profitability, as well as brand enhancement. Whatever your interest, we have the insights and experience to help your lab succeed. Start with a complimentary 30-minute discussion.
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ABOUT ME
I spent the last 12 years traveling over 1 million air miles selling clinical lab services (sendout/referral testing) to dozens of labs, hospital systems and health ministries in 25 countries throughout North America, Europe, MENA, APAC-Oceana and beyond. I represented a continuously-evolving test catalog of over 3,000 items. During this time, I developed a framework to rapidly evaluate - and ultimately develop - commercial potential for my employer. I was surprised by the multitude of factors and challenges that need consideration before international business can start. During this time, I learned from mistakes, success and pitfalls. In advising clients, I access personal contacts that include experts in operational, scientific and commercial disciplines. For minimal investment, we can help you evaluate the potential and requirements of "going international." We can also support your chosen strategy.
Thomas Huyck
Minneapolis, MN
LinkedIn: http://www.linkedin.com/in/thomashuyck
Tel: +1-952-270-Two One Four One
Email: TRH.GlobalAssay@proton.me
Insights
Consider news from Invitae which announced on July 18, 2022 that it will shift its focus to serving fewer than a dozen international geographies where the testing business demonstrates the potential to reach positive cash flow in a shorter duration. Take advantage of important learnings from news like this by consulting us.
International: A complementary and accretive option to your business plan
Design and execute an international plan that doesn't distract from your core domestic sales strategy, but rather enhances your business. Done right, "going international" can be an attractive bonus to your lab's profitability, brand and valuation.
Be quick, don't hurry
Slowing down to go fast makes good sense when pursuing an international strategy. Our insights allow you to work smart from the start.
Commercial
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Market Access
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Product
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Logistics
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Operations
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Sales Models
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01
CANADA
Canada can be an excellent, lower-risk proving grounds for your foray into international lab services. Canada has one national insurance scheme, but 10 provinces, each with their own health ministry, administrative controls and payment requirements. Contact us to learn more.
02
LATIN AMERICA
Latin America is vast and complex, with highly localized markets. Get a sense from us of where opportunities and risks lie.
03
MENA
Everybody wants to do business in MENA, but few are prepared for vagaries, challenges and volatility. Enter this market with your eyes open.
04
APAC & OCEANIA
APAC and Oceania are many things and many places for lab services. Narrow down opportunities to 2 or 3 before taking your first steps. We can help.
05
EUROPE
Europe represents a paradox of opportunity and regulatory protectionism. IVDR is changing the game for clinical lab services. Additional complexity exists with non-EU member European countries, including the UK. Make informed go, no-go decisions on whether and where to proceed.
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